The Big Yes! Get up to $10,000 per month in advertising credits, which you can use to run text-based ads on the Google Search Network. Google offers free Google Ads service. Google offers a program called Google Ad Grants, which provides free advertising services to qualifying nonprofit organizations. Here are the details:
Google Ad Grants:
Google Ad Grants is a program offered by
Google to provide free advertising on their search engine results pages to
eligible nonprofit organizations. It allows qualified nonprofits to promote
their missions, raise awareness, and drive traffic to their websites through
Google Ads, but without the associated advertising costs.
Key features and details of the Google
Ad Grants program include:
Google Ad Grants - it's free advertising!
As of my last knowledge update in September
2021, the eligibility criteria for Google Ad Grants, which is a program that
provides eligible nonprofit organizations with free advertising on Google Ads,
typically included the following:
Nonprofit Status: To be eligible, your organization must be a registered nonprofit in
the country where you operate. In the United States, this typically means
having 501(c)(3) status. Nonprofit status verification is a crucial
requirement.
Website:
Your nonprofit organization must have a functional and informative website with
substantial content. The website should describe your mission and programs, and
it should provide useful information to visitors.
Compliance with Google Policies: You must adhere to Google's policies, including those related to
the use of Ad Grants. This includes following guidelines related to the types
of ads you can run and ensuring that your website complies with Google's
landing page quality standards.
No Commercial Activity: Your organization cannot promote products or services that are not
directly related to your nonprofit's mission. It's essential that your ads
focus on promoting your organization's work and goals.
Geo-Targeting: You need to set up location targeting in your Google Ads campaigns
to show your ads in geographic regions relevant to your nonprofit's mission.
Active Account Management: Google expects Ad Grants recipients to actively manage their Google
Ads account, making regular adjustments to improve ad quality and relevance.
Click-Through Rate (CTR) Requirements: Google has CTR requirements for Ad Grants accounts. Your account
must maintain a minimum CTR of 5% to remain in compliance with the program.
Keyword Quality: Your keywords should be relevant to your nonprofit's mission and
programs, and they should have a good Quality Score.
Monitoring and Reporting: Google may require you to submit periodic performance reports to
ensure that your ads are providing value to your organization and its goals.
Please note that Google's policies and
eligibility criteria can change over time, so it's crucial to check the
official Google Ad Grants website for the most up-to-date information and
requirements. Additionally, the specific eligibility criteria and application
process may vary by country or region. If your organization meets these
criteria, it can apply for Google Ad Grants to receive free advertising on
Google Ads to promote its mission and activities.
Note Point - Google offers ₹20,000 in free ad credit when you spend ₹20,000.
You can advertise on Google for free by:
- Writing useful content
- Getting attributes mentioned in reviews
- Mentioning special features in your Google Business description
- Mentioning specific features on your website
- Performing local SEO
- Listing your business on directories
- Publishing unique content on your internal data
- Creating a free Google My Business account
- Optimizing your Google Maps listing
- Adding your products to Google shopping
- Claiming your Google Ads coupon
- Setting up a new Google My Business account
- You can also create a Skillshop account to access free Google Ads certification assessments.
 Get up to $10,000 per month in advertising credits){kind=link}
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